Groundbreaking A.I. Used to Re-Create Cold Cases of the Sea
Cannes, France – October 13, 2025 – Gennie, the newly launched generative AI content studio based in Los Angeles, and UK based indie prodco Woodcut Media are proud to announce a co-production deal for the documentary series “Deep Blue CSI.” The announcement was made jointly today at MIPCOM by Max Einhorn, CEO and co-founder of Gennie, and Aidan Dunford, Senior Development Producer at Woodcut Media.
“Deep Blue CSI” plunges viewers into the ocean’s most mysterious ship and submarine wrecks, each episode built around a devastating theme—death from above by attacking aircraft, destruction from below by submarines, warships ripped apart by missiles, freak accidents, and storms that rewrote maritime history.
And Gennie is taking the series to an all-new level with their groundbreaking approach to visual storytelling. Using eyewitness accounts, archival documents, and the expertise of naval veterans, Gennie and Woodcut will collaborate across Gennie’s AI-powered workflows to raise these sunken giants from the deep, reconstructing their final moments and enabling viewers to relive the day disaster struck through the eyes of those who were onboard.
Max Einhorn, CEO and co-founder of Gennie states, “This marks Gennie’s first co-production project, and there’s no better partner than Woodcut Media—one of the world’s most respected independents in both true crime and history. Having worked with Woodcut as a content buyer, this collaboration feels like a natural evolution, pairing their reputation for powerful storytelling with Gennie’s innovation in visual reconstruction and new formats. Together, we’re bringing out the very best of both companies.”
Aidan Dunford, Senior Development Producer of Woodcut Media continues, “We’ve always loved working with Max, a hugely impressive and dynamic executive, so when he and his co-founders launched Gennie we were immediately excited by the ambition of their vision. Deep Blue CSI is a returnable franchise that marks Woodcut’s first foray into AI production, and the opportunity to harness Gennie’s pioneering technology to bring maritime mysteries to life is hugely exciting. Together, we’re not just investigating the past but reimagining how audiences experience it.”
Every AI-assisted sequence created is designed and directed by real filmmakers, and anchored in authentic archives, blueprints, and survivor testimony. With an estimated three million shipwrecks on the ocean floor, less than 1% have been discovered, giving the program the potential to be a long-running series.
Gennie applies its unique and proprietary broadcast-grade Pillars of Protection by using only enterprise-level AI models, avoiding unlicensed or copyright-infringing materials, vigorously reviewing production outputs for any resemblance to copyrighted material, and documenting every step of the process to provide transparency to buyers and distributors. Gennie also carries E&O insurance specific to its use of Generative AI.
The series consists of six episodes and is seeking commissioning broadcasters and streamers. The deal was brokered by Max Einhorn for Gennie and Aidan Dunford for Woodcut Media.
Global sales for “Deep Blue CSI” are currently being handled by Woodcut International.
About Woodcut Media
Founded by award-winning producer Kate Beal in 2014, UK indie prodco Woodcut Media is a female-led operation with a diverse team at its core, whose main ethos is to provide an honest and trusted voice – creating programming that tells incredible human stories with creativity, authenticity, and care. As well as being one of the leading true crime doc producers in the UK, Woodcut also specialises in a broad range of standout unscripted content – factual entertainment, specialist factual, and premium/talent led programming. Titles include Confessions of a Psycho Killer, The Murder of Meredith (Amazon Prime Video), long-running series World’s Most Evil Killers/Britain’s Most Evil Killers (9 seasons), Fiennes: Return to the Wild and Fiennes: Return to the Nile with Joseph and Sir Ranulph Fiennes (Nat Geo), Cut from a Different Cloth, Mandela, My Dad and Me, both featuring Idris Elba, and Titanic in Colour (Nat Geo) to name a few. In December 2024 Woodcut launched its first FAST channel (‘Crime Files’) in Australia. The same month Woodcut also launched a global true crime YouTube channel (‘True Crime Uncut’), and achieved B-Corp certification. www.woodcutmedia.com
About Gennie
Gennie is a generative AI content studio redefining how non-fiction and documentary stories are brought to life. Co-founded by Max Einhorn, Chelsea Durgin, and Tejas Shah, Gennie specializes in creating high-fidelity reenactments and innovative visual storytelling for television, film, and digital platforms. With a deep background in international co-productions and factual entertainment, the team merges human direction with proprietary AI workflows to deliver cinematic, cost-efficient content at broadcast scale.
In 2025, Gennie played an integral role in Killer Kings, produced by First Look TV, which premiered on Sky History on June 16, 2025 – the first documentary series in the world to air with fully AI-generated reenactments. The series was recently short-listed for Innovating in Tech-Enhanced Storytelling at the 2025 IndieLab Innovation Awards.
Gennie operates under its proprietary Pillars of Protection, ensuring that all models used are enterprise-grade, inputs are fully licensed or original, and every production step is meticulously documented for compliance, transparency, and indemnification. From true crime to history to original formats, Gennie partners with producers, distributors, and broadcasters worldwide to unlock new creative possibilities in documentary storytelling.
